On March 26th, our City Centre branch is hosting a pop-up table for World Epilepsy Day—also known as Purple Day. If you’ve ever wondered how a simple colour became a global movement for neurological health, the story starts with one nine-year-old girl, and a very big dream.
The Girl Who Started It All
In 2008, Cassidy Megan of Nova Scotia, Canada, was struggling with her own epilepsy diagnosis. Like many children (and adults), she felt isolated by her condition. She was afraid of being bullied and tired of the myths that surrounded her seizures.
Instead of staying silent, Cassidy spoke up. She wanted a day where people would talk about epilepsy openly, dispel the fear, and show support. She chose purple—the colour of lavender, which is often associated with solitude, and the isolation many with her condition feel.
Today, thanks to Cassidy’s initiative and the support of the Anita Kaufmann Foundation and the Epilepsy Association of The Maritimes, Purple Day is celebrated on every continent.
Why Awareness Matters
Epilepsy is one of the most common neurological conditions in the world, yet it remains one of the most misunderstood.
- 1 in 100 people live with epilepsy.
- 1 in 26 people will develop epilepsy at some point in their lifetime.
Despite these numbers, the stigma remains a major barrier to care, employment, and social inclusion.
Purple Day is about education and community. It’s about learning that epilepsy is not contagious, that it doesn't affect a person's intelligence, and that with the right support, people with epilepsy can lead full, extraordinary lives.
How You Can "Purple Up" This Year
Ready to join the movement? Here are three easy ways to make an impact this March 26th:
- Wear Purple: It’s the simplest way to show solidarity. Whether it’s a purple tie, a scarf, or a full violet outfit; use it as a conversation starter.
- Visit our City Centre branch, and learn more about Epilepsy from our partner, the BC Epilepsy Society.
- Share the Facts: Social media is a powerful tool. Use the hashtag #PurpleDay to share facts about epilepsy and help debunk common myths.